The influence of colour in branding
Colour is something we perceive everywhere and every day. It presents itself in everything we see. Various colours have a strong impact on our emotions, mood and feelings. To give an example, the primary colour red is an activating and stimulating colour and is associated with strength, happiness, love and danger. Blue is a creative colour and is associated with cold, calmness and freedom. The colour yellow is cheerful and is associated with light, knowledge and wealth.
A dissertation about the influence of colour in branding.